You may have seen the new L'oreal Telescopic mascara, and to promote it's launch, the company have released a behind the scenes video with Girls aloud singer Cheryl Cole.
As per usual, Cheryl looks very glam, but it's nice to see that even she needs a helping hand with hair and make up!
The mascara is being sold as 'off the scale' and indeed the advert starts off with Cheryl walking through a series of scaled doorways and sitting on a huge chair. She then goes on to explain that the advert mimics the fibre formula of the mascara, with part of it being shot in a fibre optic set.
Being the curious person that I am, I love seeing behind the scenes videos, and I thought it was really interesting to see what goes on during a beauty shoot and just how much work is involved.
On a side note, this is one of the first mascaras to be advertised without lash inserts, and I really hope that it sets the trend for future adverts. I know I'm far more likely to buy a mascara if the advert is at least somewhat realistic!
Do you also like to watch behind the scenes videos? What are your thoughts about lash inserts?