The tweeting bra - sponsored video

There's no denying that smart phones and social media have become a big part of our lives (I know I certainly spend half the day glued to my laptop and phone), but this month Nestle fitness have taken it to a whole new level with their Tweeting bra:

Sounds intriguing right? Well the whole thing is in aid of breast cancer awareness. Nestle fitness have teamed up with Greek celebrity Maria Bakodimou who has been wearing this special bra since 19th November. There's an inbuilt bluetooth unit and everytime she removes the bra, a signal will be sent to the server which promptly tweets and will remind us all to check our breasts.

October may be breast cancer awareness month, but it's important that we don't forget to examine the other 11 months of the year too. Breast cancer is now the most common cancer in the UK, although luckily with early detection and treatment 3 out of 4 people are now surviving beyond 10 years. And as we all know lumps and skin changes can often be the first sign that there's something wrong, making self examinations a key part of early diagnosis.

I must admit, as far as ideas go, it's pretty out there, but with so many of us on Twitter now, it's certainly a novel way of reminding us all to do our monthly checks.

For more information you can visit the website or follow the Tweeting bra Twitter account here. There's the hashtag #Tweetingbra too.

*Post sponsored by Nestle fitness

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