Sponsored video: Benefit they're real! push up liner

Unless you've been living under a rock it's hard to miss the launch of Benefit they're real! push up liner, the follow up to their best selling mascara and an innovative new product which has been deemed so easy to apply it's #criminallyeasy:

As always you can rely on Benefit to bring out an eyecatching campaign and I love the idea of an eyeliner that's so easy to apply you can do it in the back of a police car. After all if you can achieve perfect flicks in a moving car with handcuffs on they surely everyday application has to be a doodle?!

When it comes to eyeliner application we've all been there - too much product, uneven lines and wonky flicks. And as much as I love how much more defined and bigger my eyes look, there have been times when I've just given up and gone without eyeliner instead.

So how does the new Benefit They're real push up liner work? Well apparently it's all about the Accuflex tip which hugs the lashline, giving you both control and flexibility, allowing for the perfect application everytime. Combine that together with a twist up matte gel formula and it sounds like the ideal product for beauty noobs like myself. Plus it claims to be long lasting and waterproof, one of my must have requirements for the hot summer months.

It certainly sounds good doesn't it! Benefit they're real push up liner is available online and instores now and I know I'll definitely be giving it a try next time I pass one of their counters.

Have you tried the new Benefit they're real push up liner? What are your top tips for the perfect application?

*Post sponsored by Benefit cosmetics

1 comment

  1. I think I am the only person that hasn't tried this yet. I need to get to a counter & test it out


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