According to Maxfactor: this is a new collection of high shine lipglosses (co-designed by Pat McGrath) which combine an unique applicator and glossy vibrant shades, to leave your lips looking more curvaceous and fuller.
What's unique about this lipgloss is the 'ShineSculpt' applicator. Its designed so that the base of the wand glides over the lips while the tapered edges give precision from corner to corner. The applicator is also grooved to hold more lipgloss in the middle.
As you can see from the photo it is very similar to the traditional doe foot applicator but with a subtle curve to it. I didn't expect it to do much but on application was pleasantly surprised to find that more product was applied to the middle of the lip and less to the outside edges, which I really liked. The applicator and the narrow tube opening also helps to control how much lipgloss there is on the wand, ensuring there is enough for one application but not too much that it ends up all over the sides of your mouth.
I was sent this in shade 03 trendsetter which is a sheer pink colour. The product looks very glittery in the tube but once applied it wasn't really visible and instead gave me a natural glossy look with a subtle pink tint. I liked the fact that it wasn't a sticky lipgloss and it also felt quite moisturizing on the lips.
There are 10 different shades in this range, which are available now from Boots.com and in stores from April 2010.