The concept behind this is very similar to the infamous Liz Earle cleanse and polish. Basically you massage the product into dry skin, then run the muslin cloth under comfortably hot water and place over the face. You then use the cloth to remove the cleanser, polishing in a circular motion as you do so.
The cleanser itself is very creamy and a little goes a long way. Because the product is so creamy it spreads easily and feels very luxurious when massaged into the face.
What I was most impressed about was its ability to remove all traces of make up. Previously I'd use a eye make up remover beforehand to remove mascara and undereye concealer but there was no need with this product. I even tested it wearing heavy eye make up and it did a fantastic job of removing everything. However if you are wearing heavy eye make up I would recommend cleansing that area and rinsing off first before cleansing the rest of the face, just so that you're not spreading eye make up everywhere.
I've been using a big face flannel for years so the muslin cloth felt flimsy in comparision. Using the flannel/cloth easily removed any remaining traces of the cleanser and at the same time gently exfoliated the skin. The cleanser can also be rinsed off with water, which I sometimes do to prevent product building up on the flannel.
The main reason I brought this was because the harsh face washes I was trying to finish left my skin feeling tight and dry but since using this the condition of my skin has definitely improved and is no longer dry. As it removes make up so well and doesn't leave a residue I no longer need to use an eye make up remover or face wash in the evening.
Overall I'm really impressed with this product and would definitely recommend, especially if you have No 7 vouchers to use.
Have you tried this cleanser? What are your favourite No 7 products?