Birchbox UK February 2013

Birchbox are undoubtedly the ones who started the whole beauty box phenomenon. I still remember watching American Youtubers in 2010 and getting super excited about the concept of luxury samples being delivered to straight to my front door. Fast forward a few years, and Birchbox are now finally available in the UK. Here's what's in their February 2013 box:

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Birchbox UK February 2013*

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 Birchbox UK February 2013

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 Birchbox UK February 2013

What I like about Birchbox is that as well as beauty, there's also an lifestyle element. Last month they included tea bags, and this month there's a rather handy vitamin powder (similar to Berroca). There's also a 19 page lifestyle magazine, which includes everything from make up tips, bar recommendations and brand interviews.

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Birchbox UK February 2013- Vichy Eau thermale spa water
Nick Chavez leave in thickening mist
Gerda Spillmann bio fond cream make up
Korres guava little shower gel
Eboost orange flavoured daily health booster
Birchbox eyelash curlers

As far as this box goes, I think they've done really well. There's a good mix of high end skincare, haircare and make up. I like that they include well known brands for instant appeal, as well as smaller niche brands so you get the chance to try something new. Compared to Glossybox, the outer packaging is a bit more basic, but I think the pink drawstring bag is a nice touch. It's currently housing all my skincare bits and bobs in my overnight bag.

Like other subscriptions boxes, Birchbox asks all customers to fill out a beauty survey indicating their colourings and product preferences. As this is only their second box in the UK, it's hard to tell how much impact this will have on your chosen products. However, given that in the US, they have a data analyst especially employed to work out previous samples and beauty preferences, I'm hopeful that compared to other brands, Birchbox samples will be less repetitive and more personalised.

Do you subscribe to any beauty boxes? What do you think about this month's samples?

4 comments

  1. I got this and this is probably one of the best boxes have ever recieved from the two beauty boxes i have subscribed to. I always say i will cancel but can never bring myself to do it and if their this good then its the reason why. I hope next months is good :)

    kate @ sparkle dust x

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    Replies
    1. So glad you liked yours too. Birchbox seems to be really good at the moment, I can't wait to see what they've got planned for next month x

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  2. I think this is pretty good, but I am always worried about color range of base makeup products like foundation, power, etc they sent out. I have very light skin tone, if the color doesn't match me then no matter how great the sample is I'm unable to use it.

    ReplyDelete
    Replies
    1. I agree, foundation/powders are very risky products for beauty boxes. I was colour matched at an event but it'll be interesting to see how they do with future boxes x

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