Illamasqua- A new flagship store and art of darkness collection

I was in Birmingham last weekend, so couldn't make the Illamasqua bloggers event but I was able to visit the store on Thursday, when they had a little opening party to celebrate the launch of the new store.

As expected, the store looks very edgy, and glamorous with its clean white counters, black display stands, a glittery floor and stunning window displays! Because the party was in full swing when I arrived, it was too crowded to take pictures of the decor, but I did get a few shots of their window display and make up stands:

(one of their stunning window displays)

(some products from their new art of darkness collection)

On the night, there were speeches from Julian Kynaston (founder of Illamasqua) as well as a speech from Sophie's mum. Illamasqua have been heavily involved with the S.O.P.H.I.E. foundation which focuses 'on creating respect for and understanding of subcultures in our communities', something that the Illamasqua range represents perfectly.

There were several bloggers there, and it was lovley to meet Hellcandy, Sophie, Larissa and of course catch up with the gorgeous Ling!

Because I couldn't make their bloggers event on Saturday, I was sent 2 products from their new art of darkness collection to try out.

The precision ink in Alchemy is a metallic gold liquid eyeliner, that comes with a pen style nib. The colour dries very quickly and once dried it does not budge until you use an eye make up remover. This particular colour would look lovely on a night out, over a plain black eyeliner.

The pure pigment in Alluvium is a gorgeous deep blue colour with a hint of purple and plenty of irridescent particles. I'm normally a neutrals girl when it comes to eyeshadows but this is so pretty and I can't wait to wear it next time I go on a night out!

Have you been to the new store? What are your favourite Illamasqua products?


  1. The store display setup is great!
    I always get pulled in when I see one :/
    I don't know if that's good or bad!

  2. wow, great pictures! the colourful nail polish bottles look soooo great!

  3. Wow, so cool !

    Thanks for the pictures :)

  4. Renay Shanel- It really does make a big difference to a store doesn't it x

    Donna ♥ Baby - Glad you like it x

    Sassi- Thanks, its very eyecatching isn't it x

    CelyFrenchie- You're welcome x

  5. I've seen this on many blogs and it looks utterly amazing. :)



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