Nivea million moments of closeness campaign

Skincare company NIVEA have been in business for 100 years, and to celebrate they have launched a 'million moments of closeness' campaign.

As part of the campaign, Nivea and psychologist Professor Geoff Beattie are asking on their Facebook page if friendships make us happier and also if the internet and social media are bringing us closer than ever or driving us apart?

Personally, I love spending time with my friends. It's great to catch up over a coffee, meet up for dinner, go shopping or simply to just hang out and have a laugh. I always leave feeling happier and more relaxed and sometimes a few hours with a friend or a loved one is all you need after having a bad day!

As for social media, in many ways I do feel it brings people closer together. At the touch of a button you can chat to friends or other bloggers on Twitter, and Facebook is a great platform for sharing photos and event invitations. Also a lot of my university friends are now abroad, and Facebook is a great way of keeping in touch.

That said, it is not a substitute to meeting up in person. Everyone has such hectic lives these days, and whilst social media is a great way to keep in touch, given the choice, I would still much rather meet up in person.

According to Nivea, there are even physical and mental health benefits associated with friendship. Not only do we Feel Closer, it can lower your blood pressure, decrease your stress levels, and decrease the risk of depression and anxiety.

If you’d like to get involved in this debate or the campaign, then simply visit their Facebook page. Nivea are currently running a competition where you can upload a photo of yourself with a friend or a loved one. The photos will be judged on a daily basis by Professor Geoff Beattie for signs of genuine closeness and the winner will receive a £100 prize. They will also be hosting a series of road shows around the UK, where you can enter the competition and receive free Nivea samples.

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