I would describe it as a buildable medium to full coverage foundation, which looks best when applied with a make up brush. The finish is on the dewy side, so I like to set it with a tiny bit of translucent powder.
I was sent samples of shades 3-5, and although I can get away with shade 3, shade 4 is the best match for my NC25 skintone.
A litttle bit goes a long way with this foundation, and once dried, it feels weightless on the skin. It lasts well throughout the day, but if you are prone to oiliness (like myself) then blotting will be required in the afternoon.
Personally, I find the coverage too much to use as an everyday foundation, but because it has good lasting power and photographs well, its a good choice on days when I need more coverage or for a night out.
Illamasqua skin base foundation is priced at £25, and available from Selfridges.
Have you tried this new Illamsqua foundation? What are your thoughts on BB creams?